12 Things Your Start-Up Should Have To Showcase To Investors That It Is Investment-Worthy

Don’t pitch. Attract. Make those investors come to you instead.

These are the 12 points I accidentally did when I sold my start-up a couple of years ago. Seriously, launching a startup with a groundbreaking idea is exciting, but the journey to securing investment can be bumpy. I know, I was there. Rejection from investors can be discouraging, but there are specific steps we can take to pivot and improve our startup’s appeal. Usually, the rejections will trigger start-up founders like us to work on these five things immediately in order to adjust the approach for the next group of investors we are going to pitch.

1. Do research thoroughly about the investors. Make sure we’re targeting the right group of investors and that our pitch is tailored to their interests and industries.
2. Polish our pitch. Practice our pitch until we can deliver it confidently, concisely and fast.
3. Get feedback. Ask friends, family, and other entrepreneurs to give us feedback on our pitch.
4. Network. Attend a number of strategic industry events and meetups to meet potential investors we are aiming for.
5. Be persistent. Don’t give up after the first few…