It’s proven. It’s tested. And it is not as difficult as you think. — Moons ago, I brought my family to this wooden restaurant for lunch. This food joint was recommended by a friend living in Johor Bahru. It’s a nice place, located by the sea in a town called Pasir Gudang — almost a 40-minute drive from the city centre. I’m not an…

Thanks to these hacks, I can consistently churn out 1,500 to 2,000-word articles day in and day out easily. — I have gone through this challenging time a few times before. The recent one was two months ago. Yes, writer’s block can be a major obstacle, especially for serious content writers or bloggers like me who need to produce engaging content regularly. As someone well-versed in this department, the pressure…

It works for me. It should work for you too. — Did you know that there is a way to stay above the ocean of people whom we see as ‘competitors’ when applying for the job we really want? That’s right. The answer to this challenge is not to stay average. We have to be special; to our own eyes and…

Don’t pitch. Attract. Make those investors come to you instead. — These are the 12 points I accidentally did when I sold my start-up a couple of years ago. Seriously, launching a startup with a groundbreaking idea is exciting, but the journey to securing investment can be bumpy. I know, I was there. Rejection from investors can be discouraging, but there…

The 4 Ps or even 7 Ps are outdated by the way. — Discussing the 9 Ps of the marketing strategy framework can be a little bit boring to some people. Yet, we can’t deny the fact that it is the most basic or should I say fundamental when it comes to marketing strategy. If we wish to craft a robust marketing strategy…

Unfortunately, yes. — I don’t really post every single day. That is because I am slowing my presence down on all social media fronts. As of today, I’ve totally disconnected myself from Facebook, Instagram and Telegram. Thank God I do not have any presence on TikTok. Things are slowing down on WhatsApp too…

To rank better, our content such as articles, videos or podcasts must be produced to satisfy human expectations. — If I’m not mistaken, last 14 September 2023, Google updated what they called the Helpful Content Update or HCU. It is pretty much a set of guidelines established by Google to determine the quality of web content. So, what is a Helpful Content Update? …

It’s not so much about marketing, it’s all about understanding the difference between needs and nice-to-have. — I’m a passionate marketing blogger, marketing strategist and entrepreneur. For the past 26 years of working in the marketing industry, I’ve had my fair share of experiences when it comes to the subject of product-market fit. This very niche of marketing has somehow occupied countless conversations, readings, and observations happening…

Read the signs here. — The trend of simply appointing just anyone to lead the marketing department is worrying. This is what I personally feel. Sincerely I just do not know how and where this thing started. After years of observing the local businesses here in Malaysia, be it small or big, it seems that…