Competitive Marketing Analysis Made Simple, Here’s How To Do It

Don’t waste time on the detailed one, use this simplified version instead.

As you know, today’s business landscape is crazy. To say that it is highly competitive is an understatement. To be successful, your business needs to be better than others in almost all aspects, people need to know it, experience it and tell about it to their circles.

When it comes to the better than others part, staying ahead of the curve is crucial. To do that you need to understand the industry’s ecosystem well and this requires you to grasp the what-your-competitors-are-up-to information as accurately as possible. Then only you’re able to come up with impactful marketing strategies that will not just boost revenue but also your authority as far as your industry is concerned.

While it takes a lot of effort to deploy detailed analyses about your competitors, I’ve come up with a simplified version of it. Despite its simplicity, it is going to be more than enough for you to use as a guideline to start working on the analysis.

Identify a competitor (or a few) you think is leading the pack

This is step one. Identify which company in your opinion is leading the pack that is…