Forget About Offering Services To Others, I Decided To Market My Own Digital Asset Instead

It’s time to run a more sustainable business model.

I just want to run away from dealing with difficult partners and clients. You know, offering services is never an easy job. I guess I am a little bit too old to deal with all the drama, especially those who love to create all sorts of excuses not to pay and those who love to change their requirements expecting other people to work on them immediately as if I am working 24/7 for them. Not all, just a small group of them.

The other thing is about the business model. I really hate to spend more and more time operating the business to grow more revenue. The more I spend time on the business, the less time left for me to be with my loved ones. And for myself too.

I need a better and more sustainable business model. Something that I can spend zero or almost zero hours on the business and yet the business can grow the revenue annually.

The traditional model of offering marketing services is slowly but surely becoming a commodity, and in response to this changing paradigm, I’ve taken a bold step. I’ve shifted my focus towards marketing my own digital asset — a newsletter. Pelantar, my newsletter, is all about marketing strategy 101, where…