Here’s How Airbnb Nails Their Instagram Marketing Game

Benchmark this strategy and you will nail yours.

I’ve been observing Airbnb for more than 5 years now. I’ve also watched their marketing strategy transitions during the pandemic, how they ditched performance marketing for brand marketing and how they took a significant step back in truly getting to know themselves before going back to marketing. And eventually, enjoy year-on-year growth from 2021 onwards.

As far as marketing is concerned, I would say Airbnb is one of the best brands to benchmark. Not just from the overall marketing strategy point of view, they consistently stand out in social media marketing too, especially through Instagram. Unlike others, they are playing it well. Like, really well. Let me share with you their playbook based on my close observation of how Airbnb nails its Instagram game.

Nailing the visual storytelling part

The hospitality industry is all about showing things through the power of visuals. Airbnb, as one of the brands in the industry, understands the fundamental essence of Instagram is definitely crucial. Instagram is about sharing stories through images and videos, and Airbnb leverages this aspect brilliantly. They don’t just promote their hosts and properties; they tell compelling…