How To Use The E-E-A-T Formula To Make Google Rank Your Website Better

To rank better, our content such as articles, videos or podcasts must be produced to satisfy human expectations.

Azleen Abdul Rahim

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If I’m not mistaken, last 14 September 2023, Google updated what they called the Helpful Content Update or HCU. It is pretty much a set of guidelines established by Google to determine the quality of web content. So, what is a Helpful Content Update? This is what it means according to linkdoctor.io;

The helpful content update gives more emphasis on a visitor’s satisfying website experience. This update aims to reward websites that prioritise the user’s overall experience. With this, websites that do not really meet the visitor’s expectations will not person as well as those that do.

Now you know in general how Google decide whether to rank a website. To translate it in more layman’s terms, it will be like this. In order for us to be easily searchable on Google, we need our website to rank better on Google Search. To rank better, our content such as articles, videos or podcasts must be produced to satisfy human expectations. They need to feel glad, satisfied or fulfilled after consuming the content. It is as if the content answers their problems, issues and challenges which triggers them to search for solutions.

The question is, how do we create such content? Well, this is where the E-E-A-T formula comes into play. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Don’t worry, it is not as complex as you think. I’ll take you to the answers after this. Read on.

Experience

E-E-A-T begins with Experience. As a marketing strategist and blogger, sharing thoughts, ideas and how-tos based on experiences is truly at the heart of connecting with my audience. It also satisfies the storytelling angle. Not only do people love to hear stories and learn from them, even Google’s algorithms love them too. To people, it’s about demonstrating firsthand knowledge. People usually read this till the end which may take at least 4 minutes or more. And Google measures this, big time.

Based on my experience writing long-tail articles about marketing, I remember…

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