How To Write SEO-Optimised Articles For Us Who Know Very Little About SEO?

It’s okay to know less about SEO but do this.

Being a marketing strategist, my primary role is to integrate relevant marketing initiatives and channels, make them unified and produce the ROIs we are aiming for. Despite being a blogger myself, SEO has always been somewhat of a mystery to me. I guess it is meant to be. I am assuming that the ones who really know about the in-and-out of this topic are those who work in the SEO-related department within Google. And, as an external party here, I can only predict based on the articles I read from several reliable sources or platforms that might have a certain level of ‘connections’ in Google. Even then, the tips are too technical for me.

I know what SEO is. Conceptually, I know how it works. When I write, I choose to stay practical and logical when adopting the SEO or search engine optimisation approach for all my articles. To me, common sense matters here.

Understanding the SEO

The subject of SEO or search engine optimisation can be overwhelming, especially if we are not an expert. I remember feeling lost in the jargon and technicalities years back. In general, SEO is all about making our content easily discoverable by search engines such as Google. If…