If You Hear Somebody Says LinkedIn Is A Publishing Platform, Run The Other Way

I was wrong — so wrong about LinkedIn.

A few weeks ago, I wanted to play a deeper LinkedIn game. I said to myself that I should go deep into writing long-tail articles natively on LinkedIn. Natively here means I will write and publish articles on LinkedIn. The idea behind it was that I’d like to stand out through the power of honest opinions and insights on marketing strategy. If you noticed, everybody can write a direct post on LinkedIn but to write a structured article that comes with a proper flow and narrative, now that is not easy. And I happened to be doing a good job in this department (I think).

Man, I was wrong — so wrong about LinkedIn. After publishing ten articles there, I noticed all of them didn’t perform well. Despite having 26,000 followers on the platform, the engagement level was pathetic. People didn’t read them because they didn’t know those articles existed. I compared the engagements I have there with random postings on the platform after that. True enough, LinkedIn is treating those direct postings way better than how they are treating published content there. The gap is pretty far.

I had my reasons why I decided to publish on LinkedIn a couple of months back. The platform is a great lead generator among all…