Only 1 Out Of The 13 Medium-Sized Companies I Met Has A Proper Marketing Modus Operandi
Avoid their mistakes at all costs.
I’ve been making my rounds quietly, talking to small and medium business leaders about marketing. The idea behind this round of meetings is basically to understand how they’ve been doing so far since 2023 is now far inside its second half. I’m curious about what they’re planning to do as there are only a few more months left before 2024 kicks in, and at the same time how successful they are in executing their 2023 marketing plan. FYI, these meeting is purposely set up to be less rigid and more casual, with coffee on the table, since all of these contacts of mine originated from LinkedIn. They’re either been working there as one of the senior management team members or the company owners.
Mind you, these brands are not small as they have at least 30–50 people working there. Some of them own buildings or occupy a good number of floors in buildings located at prominent locations in the Klang Valley. And almost all of them have a presence in the neighbouring countries too. In short, they are doing decently well I must say.
After the conversation, I noticed a few disturbing things that didn’t sit right with me. And I was like—wait, what?
