Securing A Job Nowadays Requires Not Just Strong Personal Branding, But Also These Three Lesser-Known Things

Writing this from my own experience.

I can tell you right now that this job-hunting gig is getting a little bit ridiculous nowadays. The competition is damn fierce, for sure. But, the employers are being picky too. I don’t blame them for that. They just want to make sure that they’re hiring the right one so that the person can actually deliver and if things go south somewhere in the future, it doesn’t backfire.

If you are looking for a job, this is where strong and powerful personal branding comes into the picture. You know it, I know it and everybody knows it. If I am the one looking for a job, a well-crafted personal brand to be seen by HR, recruiters and employers is no longer enough. From what I’m seeing out there, especially on LinkedIn, many people prefer to display their ‘personal branding’ for the world to see. This is a good thing, yeah. But in my opinion, there is quite a big difference between displaying your personal brand for people to see and showcasing what your personal branding is all about, what it truly means in terms of the substance underneath it and repeating those substances again and again for them to remember.