So What’s Next After You’re Done Creating Your Personal Branding?

Produce strategic content, this way.

I’ve been on quite a journey when it comes to building my personal brand. I wanted to do it in a different way, the sustainable way—the way through the art of changing hearts, minds and actions. It’s not easy to mould other people’s thinking, routines and actions the way I want them to think and do. That’s right, it’s pretty much like a brainwashing approach. The journey took years. As a matter of fact, I didn’t just build my personal brand the right way after that but also helped others to construct theirs. Even large corporations and start-ups seek my help to build theirs as well.

The road was full of interesting stories. I’ve made some good moves, some bad ones, and a number of fatal ones too. All in the name of trying to execute what’s right as far as the marketing strategy is concerned.

It all started with a book I read back in 2013 written by Guy Kawasaki—Enchantment. It’s a damn good book I must say. I think I’ve done reading that book in just a couple of days, cover to cover. I have a similar thinking pattern to him, and I totally agree with what he wrote in the book. He markets things by taking advantage of human behaviour and psychology. His approach is subtle yet impactful. From then on, I said to myself that I…