The Marketing Funnel: What It Is & How It Works

It forces us to be more structured when creating and executing our marketing strategy.

Don’t worry, it is not a complicated subject. Although it may sound like marketing jargon, the marketing funnel actually is all about describing a journey we want our potential customers to go through, to become paid customers. In other words, it’s pretty much like a compass that guides potential customers from mere curiosity to wholehearted commitment. I’m going to skip the boring textbook explanations and zoom straight into practical, real-world insights.

Since I am a blogger, I will explain in detail how I’m using the marketing funnel to capture the attention of readers who are keen to know more about marketing strategy and entrepreneurship, bring them closer by following me wherever I go and finally get them to become a paid customer. Yes, this funnel may seem to be a great theoretical construct but it can be transformed into a practical process that can help me to achieve my end-game.

The marketing funnel layers

FYI, there are three stages altogether in a marketing funnel — the TOFU, MOFU, and BOFU. Allow me to explain. TOFU refers to the top of the funnel. MOFU is a short form for the middle of the funnel and finally…