These Are The 9 Ps You Need To Know Now When It Comes To Marketing Strategy

The 4 Ps or even 7 Ps are outdated by the way.

Discussing the 9 Ps of the marketing strategy framework can be a little bit boring to some people. Yet, we can’t deny the fact that it is the most basic or should I say fundamental when it comes to marketing strategy.

If we wish to craft a robust marketing strategy, there are three basic elements we need to start off with. One is about understanding the business objectives. Two is to understand how to translate that business objective from a marketing objectives point of view. And three is the ability for us to come up with strategies to achieve those marketing objectives. The idea is always to execute those strategies, and convincingly achieve the marketing objectives set so that we can achieve the business objectives.

Now this 9 Ps model provides a structured approach for the 2nd element earlier, serving as a guiding beacon for marketers navigating the complex landscape of consumer behaviour and market dynamics. Stemming from the foundational work of E. Jerome McCarthy and later popularized by Philip Kotler, the 7 Ps framework expands the traditional 4 Ps — Product, Price, Place, and Promotion — by integrating additional factors essential for comprehensive strategic planning. Let’s dig…