Why I Need To Be Good At Writing In A World Where Everyone Is Talking

On average, many decision-makers prefer to read more than watch videos.

I prefer to write than talk. It’s the strength that I’m thankful for. Writing, or should I say blogging, allows me to be searchable via the Internet. Be it on Google or social media, I can easily be found there through the articles I wrote although I don’t actually know much technically about SEO or Search Engine Optimisation. All I have to do is to follow a set of simplified strategic steps which I created myself. Although this is super simple, it’s proven to be effective.

Being in the marketing industry for more than 26 years, and dealing with mostly decision-makers, marketing strategy is my forte. I may not know many things but marketing strategy isn’t one of them. And this is the very subject I choose to write almost daily. When I write about a topic, the insights must go very deep so that the readers can resonate with it and eventually use it as a guide for them to take action. If they think the article is not meant for them, usually they will share it with their circle of friends or tag someone who might need to read it.

My target audience is business and start-up leaders