You Will Regret It, Marketing Shouldn’t Be Too Far Ahead From Product Quality

Avoid the fake-it-till-you-make-it path, it will backfire.

Picture this. You stumbled upon an enticing advertisement about a job, promising heaven on earth, the moon and the stars. It suits you well. All you have to do is to do what you do best. Your curiosity is piqued, you applied for the job and got it. The day you joined the company as an employee, everything looked promising. The first few months were good. After the ‘honeymoon’ period is over, your tasks somehow changed. From doing something you are good at and being hired because of it, to something else which is completely alien to you.

Only to find out after that, the company that employs you is a total shipwreck. You feel disappointed, perhaps even deceived. It’s confirmed that you’re lied to. The marketing that portrays the company and its real situation happening there is completely disconnected from the fact that its true quality is questionable. To me, this raises questions about the ethics of such practices.

This is only one example. There are more examples out there, and it is not limited to just jobs. It can be products, services and everything in between. I’m pretty sure you’ve experienced some of them already.