Your Marketing Campaign Failed Because Of You, Not Marketing

Have the entire ecosystem examined before pointing fingers at your people, what’s wrong with you?

It’s easier to market good products than crap. I still remember this very line by the legendary Guy Kawasaki. He was the Chief Evangelist at Apple and the present Canva’s Chief Evangelist. What was said, it is true and I agree entirely with him. If you see successful marketing campaigns out there, be it from large popular brands or from emerging local brands, that is most probably because they have great quality products or services to offer. It is as simple as that.

Those short-lived marketing campaigns failed because those brands made a huge mistake. No, it is not because their marketing ideas suck or their team is not creative enough but it is because of something else. In most cases, the mistake was made at the business level. And usually, the problem started with the decision-makers themselves.

You want more than you could chew

I remember there was this client of mine back then, whom I declined to continue working on the project after just one month of being engaged there as a marketing strategy advisor. The CEO was adamant about pushing through his idea of creating the Halal…